Monday 16 April 2012: Disconnect
Why on earth should the Monday morning commuter be subjected to this monumental piece of advertisement joy?
A joy so palpable, so real, that the casting director was instructed to find a model with a gap between her front teeth.
The reinforce the reality of the real. To drive home the message that their product is natural, and aimed at real people. With gaps between their teeth. But incredibly happy. Really happy.
I find that amount of cheer on a Monday morning a real pain in the arse.
And yes, setting up the alarm clock to 6.45am after two weeks of getting up at a reasonable time (between 7.45am and 9am) has dampened the natural bonhomie in this blipper.