The power of brand

J Singhsbury, I presume?

In the last few years, small versions of large supermarket chains have been appearing all over London.
Some canny independents have recently been re-branding themselves to look like the big chains with identical colour schemes and typography, hence 'Nisa Local' and 'Trust Express' looking similar to Sainsbury's Local and Tesco Express.

This one doesn't seem to have got the hang of 'passing-off', certainly not in a way that's going to threaten Sainsbury's..


Bench 278