Rum Do

When I was down at the boat on Saturday, Dawson was shouting about Sailor Jerry rum - I'd never heard of it. After a trip to Decathlon at lunchtime (I bought socks, I did) I went to the nearby Tesco and there it was!
But there were other bottles too, that I was equally unaware of. I think I'll go with Sailor Jerry; more in keeping with my image, what?