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Marten Veldthuis

Thursday 2 April 2009: Calway shoot

This is one of the outtakes from the Calway shoot. This particular setup was about call center agents engulfed in paper, from the old-style call center where everything is done from callsheets with phonenumbers. Calway has CallPro, a cell center software solution which allows you to computerize this process.

Basically we did negative/positive-style contrast shots, this being the negative shot. See the positive shot here.

I particularly love how there are so many small details/"inside-jokes" in this shot: the personal cellphone (a big no-no), how the coffee mug is standing in the SALE tray, indicating it's not used a lot...

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