Ghost sign

As you all know I love a ghost sign, and was very surprised to see this one locally just last week. I really can’t understand  how I haven’t noticed it before.

There seems to be two, one on top of the other.

Sunlight soap, largest sale in the world is on the top. Underneath seems to be Wm Smith, Grocer, xxxxxx, Baking.

Any help would be gratefully accepted.