Colour of the day!!!!

Seen this today and just had to blip it. I mean are we bordering on racism here or what??? Not sure how to take it, but assume they don't care what people think or say. I guess thats the way it should be.
Unfortunately, Racism is a disease that still plagues our society, and I'm not sure if things like this help or hinder it.
I'm not going to say too much more, as I've never been the subject of any real form of racism, apart from being called a 'Scottish Wanker' a few times on the football field when i lived in London, which I must say, I don't count and anyway the originality of it just made me laugh.