Fear/Chic

Very very almost a moment of Copenhagen Cycle Chic in Edinburgh. Nice hat. Suit on. Work shoes. Utility bike. And then the big bright yellow tabard. So so close.

I was off the bike this morning, bussing and walking in to work, after being off the bike in rather more dramatic fashion yesterday morning. All my own fault, and in the process gave my knee an almighty whack. I managed to ride on to work, and home again, though I couldn't stand on the pedals to push myself on - very glad I was riding the geared bike and not the fixed... Mind you, the fixed is more manouevrable and I might not have even wound up on the deck having dismounted at 15-20mph.

If you feel the need for any entertainment then a video of the event (and an utterly brilliant driver) is clickable here (if you read the 'more info' thingy on that you get the whole story).

It doesn't help that the lurgy has caught up on me, so not being able to ride, plus sneezing and spluttering, means I'm feeling rather sorry for myself, and more than a little frustrated at the mo. So a whinge is in order...

Saw a billboard poster this morning from the top deck of the bus, for Santander. Apparently they charge no fees for something. I know this because they had 'no fees' made out of what looked like giant lego bricks in the middle of a cornfield. With Lewis Hamilton standing in the foreground. And that was it... I'll bet there were sleepless nights in the creative department of the ad agency responsible for that hmmm? You can imagine the conversations as they tried idea after idea that didn't come off, before someone cracked it.

"Hang on, hang on, I've got it!"

"Really??!? Go on, we've only got minutes left before we need to present this!"

"Right, what we do, okay, is, right, we're saying they charge no fees yeah? So we put in big letters 'no fees'."

"That's brilliant!"

"Wait wait, I'm not finished. Those letters are in the middle of a field. And then, and then, we put Lewis Hamilton in the foreground!"

"Oh. My. God. How on earth did you come up with that?!?! It's genius!!"

And so it goes. So you've got Lewis Hamilton as your main poster boy for any ad campaign; you don't bother trying to tie in any ad to what Lewis does that has earned him his place there; you don't try to come up with some sort of impressive play on words that makes people nod sagely and declare 'ooh, that's clever'; no, you get a picture of a field and stick Lewis Hamilton in the foreground. Oh, and did I mention he was in his racing firesuit thing? In a cornfield. In front of some giant lego letters saying 'no fees'.

People get paid real cashmoney for this sort of nonsense!

Anyway, I must off to blow my nose. Toodle.