Electronic commerce plays a big role in the business world. Even big brands use the internet as a medium to advertise and sell their products. E-commerce might be a bit trickier than the traditional marketing. However, it provides great opportunities even for smaller businesses to widen their scope Read more...
Electronic commerce plays a big role in the business world. Even big brands use the internet as a medium to advertise and sell their products. E-commerce might be a bit trickier than the traditional marketing. However, it provides great opportunities even for smaller businesses to widen their scope and the range of their consumer reach. It can be done in different ways. Sometimes traditional shops simply come up with an online version of their shop, while there are online shops that don't have physical stores at all. Consumers can shop online and the goods they choose are then delivered to their homes.
Blogs, forums, and social network sites play a big role in e-commerce. As is quite obvious, all three give exposure to your products and services through content. That means traffic, or the amount of people drawn to the content, must be measured so as to gauge the effectiveness of your efforts. The information in this website can help you understand it better.
Blogs have constant followers, and product reviews written by bloggers sound more authentic than the usual advertising. Forums are equally the same. In other words, if your products and services are really good, then you get the exposure that you need.
Social network sites played an even bigger role in e-commerce especially when Facebook came into existence. It has evolved throughout the years as different trends come and go. However no matter how often the trends change, it still remains to be a place where people can socialize. You have to think of Facebook if you have plans to market online. Making use of this site means exposing your product to 800 million active users and potential consumers. Moreover, with the proliferation of Facebook ads, spreading word about your business has become easier.
With Facebook, people are connected to real people. This means potential buyers are connected to other potential buyers. A happy costumer can easily give you a positive publicity once you have satisfied him with your goods and services. Once you have an established fan page in Facebook, you can easily update costumers. Promos, gimmicks, and sales are just a click away from them. Since it is a social networking site, it allows more interaction between you and your consumers. This means that you can build a good relationship with them. It is easy for them to comment on your wall, and give feedback about your product.
In addition, if you link your Facebook page to your blog or website and install the Facebook pixel Wordpress plugin, you can easily measure or gauge the effectiveness of the ad campaigns you launched via the said social media site.
If you're worried that you don't have it in you to start a blog, have no fear. There are so many wordpress tutorials on the Internet today, some of which you can even access through YouTube. These tutorials will help you set up a blog or a website even if you don't know the first thing about setting up one.
Now if you're still worried you might screw up in your efforts to set up a blog and link your Facebook page to it, turn to the experts for help. They can come up with the perfect blueprint for your ideas and help you bring those to life.