Tweet!

I did laugh today at the example in our company magazine with its 'global reach' of how social media could transform our business. Some poor trainee wonk had obviously been put to work to come up with this....
If we noticed over a couple of weeks that people were tweeting that they were in a queue in one of our outlets, then we could contact the manager to get it speedily sorted out.
Ha ha. Imagine someone looking through all the tweets and sussing out the problem - quick! Onto the manager! The manager gets onto the outlet - quick - onto a service position! Jump to it!
Err.. but boss, that was two weeks ago. There's naebuddy here noo.

So much better than anyone looking up and thinking, queues have got a bit long and doing something about it on the spot. That old locally empowered business paradigm.