How to do a lat spread

I was down the gym today getting some ref shots for one of my oldest friends Stephen Bliss who works for rockstar games in NYC. Freddie here was kind enough to step up and pose.
One of the hard bits about body building (apart from all of it) is the posing. It can take years of practice to get the muscles popping just right and in a good gym theres always someone more experienced around (Dave Morris here) to point you in the right direction.