No More Niggles Campaign

Pioneering pharmacy campaign promotes a ?niggle free? life for men.

A ground-breaking campaign is being launched this week in an attempt to change men?s entrenched attitudes towards health and raise awareness of how their local pharmacy can help them in nailing their niggles.

The ?no more niggles? campaign, developed by a NHS department, is the first of its type to take place anywhere in the country.

It forms part of a national Department of Health pilot to explore ways to increase the profile of pharmacy amongst specific groups of people ? with men being one of the main target groups.