The year of the mobile... Again...
The Ikon team are eagerly digesting the various 2012 market predictions and consumer trends being touted by various experts. One we really like is the expected proliferation of online Personal Video sharing.
The growth of smart phones, increased bandwidth, and lower web access fees means that many people are embracing multimedia messaging like never before. Sending a text is just so passé these days!
There are a host of apps available to turn any quick mobile video into a 'work of art' or a 'branded' experience. Disney have been quick to take advantage with a really cool 'Muppets' overlay being integrated into Viddy - one of the leading Mobile Video Sharing apps. View some examples here http://viddy.com/channel/muppets and check out our first attempt here http://viddy.com/video/29d5fbba-fc79-48eb-8b7b-69c7fe31b5f8
We're expecting a host of cool case studies to be entering the market soon. We also expect some frenzied acquisition activity made by the big players wanting to take control of the channel - interesting times ahead.
- Apple iPhone