Pacific Merchants

Coming soon to Edinburgh's George Street is this popular American brand.

I found it amusing how the model is looking down on the workman who clearly doesn't worship at the House of Hollister!

Last time I checked the price in pounds is the same as it is in dollars - which means you'll pay almost double for the privilege of buying here!

Very interested to see how they're going to convert the retail space- it was occupied by another clothing store previously, but I thought it would have been the perfect place to put the Apple Store.

One thing is sure based on my significant amount of experience in malls in the states - you'll be able to smell this place before you see it!