Red Queen No More
"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else - if you run very fast for a long time, as we've been doing."
"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
And if you stop still everything around you is empty.
Welcome to empty.
They came from America with the dream of core cheap values.
Odd that a company born out of the need to provide cheap "penny" values was one of the first casualities of a recession where everyone rushed back to core cheap "penny" values.