Pyrethrum?

I went out to the local pub for dinner tonight and didn't have a blip so took a quick spin around their courtyard garden.

This looks like a pyrethrum daisy - and it smelt like one (yuck) - so I'm pretty sure it is one. I used to plant them to keep the flies away from the house, but I've never been sure if the flies or the smell were the worst.

Flower itself is not so great in this capture but I like the background.