Viper's Bugloss

Spotted this lovely wildflower growing at the side of a path bordering the 2nd hole of the Baird Course in Elie.  I suppose the flowers grow there every year but this is the first time I have noticed them ..... sometimes it's a wayward golf shot that takes you to the very spot where there is something interesting in the vegetation.  As usual I had to use Google to help with the identification!