Michael writes the book

Michael didn't attend no fancy business school. 
But the 250-pound 6'4 giant knows instinctively what appeals to the mattress-buying community:
- an easily recognisable trading name
- a simple yet effective logo 
- a powerful slogan 

He is immensely happy with all three. 

Especially his "furniture world" slogan. That's what took him the longest to design. 

But Big Mickey nailed it. 

Mattress Mick must truly be shitting his pants now. 

A new mattress giant is in town!