Pincushion Protea (I think)

I had relatively high hopes when I spotted these flowers at the grocery store.  They are so different from any flower I have photographed, I thought they would be a fun challenge.  I was wrong.  My creative energy seemed to be missing, and I could not figure out how to take advantage of the unusual  structure.  Oh well,  at least the colors are pretty.
Thank you Jensphotos for hosting Tiny Tuesday this week.