Day 009/18. Write Your Message Here.....

I can see the attraction of making Greeting Cards generic. 'Write your message here' is on most of these.
I guess for shops they are perfect. A smaller stock, a smaller shelf space. But to me somehow they are impersonal and cold.
But then I am also not a huge fan of greetings cards. I much more appreciate a phone call. But would a facebook message conveying sentiment be better than a generic card? Hmmm....dunno about that. .