quantity vs. quality

Since nowadays almost everybody owns a device that can take some kind of an image, it is really important that we ask ourselves a really important but the most simple and obvious question one "photographer" can ask ... "WHY?" Why are we taking the picture we are taking? What is the purpose? In 1990 we took approximately 57 billion images worldwide, today we are taking 380 billion images a Year and it is growing rapidly. We post 300 million photos to Facebook every day! It is total pixel mayhem!

Before digital era, taking a picture was directly cost based. If you owned a camera, You needed to buy a film. Once the film was full you needed to develop the film ... again that costed money. It simply meant ... think before you shoot. Today no extra cost is needed to see or upload the images after buying the device that is able to take the shot. But it really should. My message is ... if you, or your friends or family are not willing to spend money to develop the picture you took, then it is probably rubbish and rubbish belongs to recycle bin ... simple as fucking that!

The sad side of it all is, that the artistic side of photography is disappearing. We have reached the era of documenting total useless shit, and it has nothing to do with photography. But what I'm looking for ... the inspiring quality photography ... is still there, but it is under a large landfill of rubbish. And digging every day in that rubbish, to find some kind of inspiration is exhausting and frustrating and eventually you get tired of digging in garbage! There is no shame in collecting rubbish to your drawer, it is everybody's right but we should think before we post it or upload it to the whole wide world to see!

In the picture Kertu Jukkum who is hosting the behind the scenes show of "Stars on ice" Estonia. Thanks to my big sis who arranged me the Press Card to back stage ;)