Wageningen

I'm from (and still weekly visit) Wageningen, a small university town to the east of the country. I'm now doing a course about city marketing (not the actual marketing, but studying it: which groups decide what is promoted, how does that benefit them, is there counter-branding by other groups) and I'm writing a paper on Wageningen's city marketing.

As the university and related companies/agencies are the most important institutions and employers in town, the promotion of Wageningen as city is intertwined with the university's promotion. As the university specialises in 'Life sciences' (food, health, environment), the municipality promotes itself as 'City of Life Sciences' since some years (so, that is an English slogan in a Dutch town).
However, this is hardly new. What you see here is a guide from 1950 and see: already back then, the university promoted the exact same image of Wageningen, even in English.
I've blipped it because I just love the image because of all the messages it conveys. There's forestry, colonial rice fields, dairy farming, men in white coats, a man in academic gown...