Well, for some. Our son is a Vlogger who talks about watches a lot and he's visiting for a day with some of his current stash. Most are on loan so that he can do what he does.
It seems to be a precarious existence, although he also sells accessories on eBay, but he gets along, it seems.
I've told him that I really like the Omega watches, but he's immune to such hints . . .