Friendly fruit?

Any of you who regularly shop at the Co-op will probably not see this as unusual, as it seems virtually every product is cooperative. I however have never set foot into one of said establishments before, and was heartily tickled by this sign and the images it conjured up - the fruit washing itself then obligingly hopping into the muffin batter for example. The staff politely ignored the chuckling madwoman until it became obvious at the till that in all the excitement I'd forgotten several items, whereupon a wonderful employee smilingly offered to collect them for me. The young man on the till packed the bags without being asked and the whole experience was like stepping back into th 60s in terms of courtesy and a slower pace of life. Cooperative indeed - eat your heart out, Tesco!