XMAS EXCITEMENT

I've tried everything I can think of!
I've even explained that Father Xmas has to execute an elf every time someone mentions Xmas before December – but to no avail!
With Xmas adverts running constantly on tv (Aldi, incidentally, has once again resoundingly won the Battle of the Grocery Chain adverts*) excitement levels are inevitably starting to rise…
By December I shall be at my wit's end, and down to a single nerve – which everyone will be getting on! :o(
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*Aldi Xmas advert:
https://www.msn.com/en-gb/news/newsliverpool/aldi-launch-ebanana-scrooge-2021-christmas-advert/vi-AAQzoRd