A face in the sand.

"Are you tired of sand being kicked in your face? I promise you new muscles in days!"

Charles Atlas. Italian athlete.

According to Prof Google, Charles Atlas was an Italian-born American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time