Bear on the hill

Back to football photography duties today and my first game back at East Shore Park for what seems like ages (but in fact only just over a month).

Always find the "bear on the hill" in the distance fascinating, it's been there for years I think.  Think it would look amazing if it the outline was lit somehow. 

Not sure of the history of it, but love it and it's uniqueness.  I wonder how many people visiting the ground notice this too?