Shrinkflation

Mmm… it appears that some well known brands of butter (inc. a well known Danish brand too) have cut the size of their butter from 250 to 200 grams, which giving the impression that the price of their butter has come down or is on a par with other brands. 

While not doing anything wrong, it’s a bit cheeky, I reckon.

That said, it’s not just butter but many other products that have been suffering from shrinkflation, particularly chocolate brands.

Anyway, I hope you are enjoying Sunday.