Easter bunnies?

“I don’t believe it,” thought I, in Victor Meldrew fashion, when I spotted these in Waitrose today. We can’t be having Easter stuff out already … !
On closer inspection, though, I see they are “Gold Reindeer.”  Who knew that Rudolph was so closely related to Peter Rabbit? I suppose they don’t have to make new moulds; just paint some extra lines on the wrapping.