End of an era

All cyclists will know Wiggle… it was the biggest cycling supplier in the uk and started in Portsmouth
DHB was there own brand kit and was always decent/ often as good as premium brands
The original owners sold out very handsomely years ago and private equity moved it.
It grew and grew but with many changes of management…
Sadly it has now blown up through poor management/ covid bubble over stocking
Their office is in the same building as my firm and yesterday saw the final staff having the last day inc a few I know… I hope they find new jobs soon. The brand name is apparently being sold but all staff will be gone… rumor is Ashley may by the name….. it’s so damaged now hard to see much customer loyalty