...took part:

at the duck race...

273 (or so) reindeers racing ducks, each for a patch of old-growth forest in Finland.
Forests used by the Sami feedin their reindeers. And due to be logged more and more for paper production, for Germany mainly.

As we finished in the morning hours with the ducks, we didn't make it in time to name them all.
Always the same...

(As uploaded in 2013 I'm very happy to tell that the campaign was successful)