jjdphoto

By jjdphoto

Las Palmas

The origin of Taco Tuesday, a beloved weekly tradition centered around the consumption of tacos, can be traced back to the United States, particularly to the mid-20th century. While tacos themselves have deep roots in Mexican cuisine, the concept of designating a specific day of the week for taco consumption gained popularity in American culture.

One of the earliest documented uses of "Taco Tuesday" dates back to 1933 when a chain of Mexican restaurants in Los Angeles, called "The Original Mexican Restaurant," advertised tacos at a discounted price on Tuesdays as part of their marketing strategy. This early incarnation was likely an attempt to boost business during the Great Depression.
However, the real surge in Taco Tuesday's popularity occurred in the 1980s and 1990s when various restaurants, particularly American fast-food chains, began promoting the idea of discounted tacos on Tuesdays as a recurring special offer. This catchy alliteration, combined with the affordability and widespread love for tacos, quickly captured the public's imagination.

Over time, Taco Tuesday became ingrained in American culinary culture, transcending its initial marketing gimmick. It evolved into a cherished tradition, not only associated with affordable tacos but also with social gatherings, family meals, and a weekly celebration of Mexican cuisine. Any place that does it really well, like Las Palmas in Dallas, TX - you are left to take out without preplanning - no seats available on Taco Tuesday.

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