The power of advertising

I don't think this scene can be described as a contradiction in terms but it certainly doesn't give me a feeling of "yes, I must go on one of those tours". Its location isn't exactly screaming out 'panoramic views' and the only thing 'historical' about this sight is last night's chip paper stuck under the wheel. Hysterical more like...

Still, you never know what the power of advertising can do. Would you pay £30 for a tour of an 'amazing historic sight' on a bicycle like this?