Product Placement.

Don't eat and drive.

We're running late this year.

Usually it gets made in September and yes it's a "Christmas Cake" NOT a "Winter holiday cake" no apologies to the politically hide-bound.

As it comes out of the tin it gets a measure over its bum.
Another in October and in November. Then weekly though December until it gets iced.

That's the Brit version NOT the Yankee gangster version.