What's In a Name?

Just last week I noticed this new BBQ place, and at the time I thought, "I'm not sure I'd name my restaurant 'Firebox.'" Somehow it brought to mind burnt ribs.

When I drove by it today and saw the fire department there putting out a fire I thought, "I bet the owners will use a different name for the next incarnation of their BBQ joint."





(Not really a quality image, but the irony was too delicious to pass up.)