Combi31

By Combi31

Not all Lafites are Rothschilds

A ‘wine war’ is developing over branding and ‘corporate’ identity concerning Chateau Lafite Rothschild.
Not all Lafites are Rothschilds – there are many domaines and chateaux dotted throughout the wine making regions of France that are named ‘Lafite’ or have ‘Lafite’ as part of their name.
The name ‘Lafite’ comes from the old French word ‘la hite’ which means small hill and as vineyards are often on hill slopes it’s a fairly common place name and surname.
The latest battle (there have been quite a few – and not just between Lafite Rothschild and similarly named chateaux.
Branding Battles in Bordeaux – The Attacks on Small Chateaux) has been between Eric Gendre of Chateau Lafite in Fronton and the First Growth Chateau Lafite Rothschild, in Pauillac

Eric Gendre cultivates of 37 acres (15 hectares) of vineyards between Castelnau d’Estrétefonds and Bouloc in the Fronton appellation in Haute Garonne.
Fronton is one of the oldest wine regions in France and its believed the Romans planted vines there on land overlooking the valley of the Tarn.
There is certainly a lot of archaeological evidence to support this – near Eric’s Chateau Lafite sit the remains of a Gallo Roman villa and lots of finds have been discovered over the years.

Information : Bordeaux undiscovered

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