Fish and chips at the Square, Swanage

In the distance, on the other side of Swanage Bay, is Ballard Down.

The three flags must be part of the promotion of the Jurassic Coast; the nearest of them depicts two ammonites, the other icons are less easy to decipher. (The blue and white colours are also those of the Bavarian state flag, so I'm happy to suspend further enquiry.)