Local guidance ...

This is the credo of the clothes shop Brooklyn Industries and the logo is painted outside their stores and appears on some of their clothing and accessories.

The comma at the end makes me wonder if there were some creative differences during the design of the logo and there was meant to be another word to guide the people of Brooklyn on how to live .... enjoy? sleep? bike? breathe? grow a hipster beard in winter? wear brogues with no socks?