Marketing

The fruit seller is classifying the mangoes and putting the best mangoes at front to attract customers and bad ones close to himself. So, an ordinary person knows the art of marketing and presentation, although he is not an MBA degree holder. He makes such an eye catching arrangement of fruit that you are literally allured to the seller as the decision process of purchasing something starts right from eyes. We also eat many a things with the eyes. So appearance do matters.

But these sellers,as a usual practice in Pakistan,often keep bad quality mangoes within their range so that they could add those quickly to the polythene bag and when a customer reaches home then he comes to know what has gone wrong with him.

There are some honest sellers too, they do not give discounts but give quality fruit. So, which way to go is up to the customers.

Vendors also make good use of colours and shades of fruits for effective marketing and selling. They employ their loquacious abilities too to convince the customers.
There are many tools of marketing but these are enough for such vendors to be able to earn a hefty amount at the end of the day.