Hate something, change something

Car adverts are usually tacky and banal and plain dull but I always enjoy the Honda ones.
And who knows? If I ever was in the position to do so I might even choose a Honda based purely on the adverts if they employ such a creative marketing team!
I must be the target audience... or something.
My mate works for them but seems to be 'emotionally' way out of range - even though he earns a packet - because he drives an old, smoky, rattly diesel Peugeot estate.