False Advertising...

Here's an odd confession. When I was a lot younger than I am now. I used to collect adverts. I had a videotape in my mum and dad's house that I used to record my favourite television adverts onto. Not entirely sure what that was all about.

I actually have an advertising campaign that absolutely makes me cringe and is going through a new iteration just now further increasing my irritation of it. What is it? Those bloody Magnum choc ice on a stick things.

I know exactly what it is about them that annoys me as well. That noise that they play when someone bites into one of them. They just do not sound like that in real life and it's so obviously what they've written the whole campaign concept around.