What Car is this?

Returning from a visit to my Galapagos exhibition in Amherst, I passed this old car being towed, in front of a modern pickup truck (on the right). I'd love for someone to tell me the model and the year (at least roughly) of the car.

I'll take down my exhibition on Friday, at the end of the month. The reception was great, and it seems to have been reasonably well attended since.