blue & yellow

supermarkets all need branding...but sometimes all it does it hurt your eyes.

On a wet Thursday we visited a local superstore to make one purchase. The experience was painful. Why are these places like this?? Acres of signs, promotions, stuff, stuff & more stuff. A forest of flickering lights above you. Enough garish colours to make even Hockney wilt.

That vile blue & acidic yellow. Sorry Mr Supermarket Brand Designer, were you having a bad day? Been on acid? Feeling depressed? Out to take revenge on us poor shoppers?

I took this shot as a poor sucker handed over more £££'s to a bored employee. While a manager had an argument with another customer over whether or not a Jersey sterling note was legal tender. Life....