Kiehl’s opened their largest European store in the old Lush building on Buchanan Street just over a year ago. It was founded as an old-world apothecary in the East Village, New York in 1851 and although the brand was purchased by L’Oreal in 2000, it has tried to stay true to its roots. Certain elements are found in every store: vintage motorcycles,  WW2 fighter plane models and the company’s skeletal mascot, Mr Bones. As I'm getting on a bit I'm not sure a reminder of my mortality is the right message to encourage me to spend money on 'ultimate hydration' to stave off the grim reaper! I'll stick to water.