Foul fiends abound.

Over a lifetime you get to think, off and on, "There's some nice folk about."
THEN
You come across evidence that we aren't ALL nice?

Never having heard on them, I looked them up.  Either shoot the script writer OR get them to re-write OR is Penrith NOW in the South of England? 

"Together for Short Lives
Morrisons South Butterfly Trail
Together for Short Lives and Morrisons are raising vital funds for Children's hospices across the country, helping families make precious memories, and reaching even more families caring for a seriously ill child."