When I first moved to Bedford this guy used to stand on a pedestal leaning on his cross shouting at passers by. He's come a long way since then. He now plays mood music and allows that to settle before he begins to deliver his message, and when he does speak, he sounds more like one of Bruce Springsteen's long talky intros to a favourite song. It's actually quite a pleasant experience while I push my bike through the precinct, not that I listen to any of the actual words, it's just a sound bath.
But before I reach the precinct I have a good long ride through the residential streets with their blossomy trees and traffic calming measures.