Whatever next?

Out for an enjoyable family lunch and saw this display. Apparently you just set fire to the bag and you will soon have a roaring fire. The bags are sealed so I have no idea what the actual contents are but it seems a lot easier than getting some old newspapers, kindling, coal, matches and then waiting to see if it is going to catch fire or have to start all over again.

Fortunately we have gas fires and central heating.