Strategic positioning

The Sunshine Cafe.

I wonder what the thinking behind this one is... that's what I call a "let's rub it in their face" approach to business.

They have to be taking the urine, no?

Or are they trying to fill a vacant niche in the market?

It is true that one needs to provide more than just food. The clientele is spoiled for choice these days, and you have to sell them a dream or a life style on top of their scrambled eggs on toast.

The customer base craving for a classier environment is already catered for.
The owner of the Steamy Buns Cafe, in his belief that "sex sells", is filling another gap in the market.
No, the Sunshine Cafe decided to sell the Irish punters what they crave most. Not cafes, sunshine!
As for the colour scheme they had the choice between bright grey (the actual colour of the Irish sunlight as it struggles to make its way through miles of dense clouds) and 5-year-old-on-happy-pills-big-fokoff-bright-yellow yellow.
And yes, they decided unanimously* that 5-year-old-on-happy-pills-big-fokoff-bright-yellow yellow best answered the expectations of the customers.

* the Sunshine Cafe is the flagship of a consortium of two: Mick McCormick, former owner of the chipper's van parked in the Coolock industrial estate, and John Joe Dolan, head chef of the said chipper's van.