PPC? SEO? Remarketing? Microsite?

Went to a great seminar today entitled "Discovering & Demystifying Digital". As you can see it was held in a very modern building (The Studio) with lots of high impact visuals, quotable quotes etc...  Met some really nice people from Google UK and The E Word - a highly specialist digital marketing agency! Learned all about the "dark art" of SEO, PPC etc etc.  Say no more!