Juxtaposition.

This used to be a slightly dodgy newsagents,
the man inside was always rubbing his thighs.

But now it's being renovated, and it's great to see the shop's
(slightly sinister?) old identities being revealed.

Can I tempt you with a Pug Pie sir? (sorry Smiffy).
Beagle Bridie?

I wonder if they do doggie bags?