Johnston

The Johnston typeface, named after its creator, Edward Johnston, was commissioned by Frank Pick in 1913 as part of his work on the branding of the underground.  And it’s in use all over London. It’s probably one of the most recognisable examples of branding anywhere but, unlike the roundel tube logo, I am not sure we ever think of it as branding. It’s just there, guiding us to the trains (or, at least I hope it’s still there when I get back to using the Underground again).    

I think this personalised mug came from the London Transport Museum.  Like Monday’s picture of a coaster it was also a gift and also features a J.  And that was a good enough reason to take the picture.